Morale Veritaz- The Truth behind the Rhyme

As you guys know that, i try by all means to bring everything and anything from the arts, lifestyle and entertainment, here's what one of the young  lifestyle journalists think about this iconic and fast growing Hip -Hop star.
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 By Monde Nyovane

Millionaire swag, street tales and a relentless hustle are but three words that describe hip hop prince, Morale Veritaz.  Three years into the game and not only has he remained consistent, but he’s sound is fresher than before.

Also known to his fans as Mr. Joburg, the rapsta is well known for hit singles like “Aint No Thang”, “I Am” and “Promise” featuring Lungelo. Morale’s featured on numerous mixtapes including his own Rising Son (2007) and a few appearances on Nokia Hype Sessions. His debut album Rising Star, was released in 2008 under Neo Shanty/Uproot Records.  

The immaculate rhymesta with a laid back swag reminisces how it all began in Jewish boarding school, with a search for identity that led him into the classics Kriss Kross, Snoop Dogg, WU Tang and the legendary Biggy Smalls. “I’m talking about my history, today’s time and how we’ve evolved and the obstacles we still have to go through”.  Locally Morale’s admirers the likes of hood storyteller Maggs, and hip hop royalty Tumi.

Morale

Recently he released the heart felt single Ayamaah with Kwaito chief, Zola- a track dedicated to a fan’s girlfriend who was comatose at the time. She has since made a speedy recovery and the track has received major hype. When asked about the collaboration “everybody knows Zola for doing good- he’s got that voice with pain”. The video is set to be done this November including an unreleased single titled Illusion.

“If you do it by yourself, you’re in control of everything; you learn to build relationships as this is a people’s industry”. With his recently launched publishing and media company Neo Shanty, Morale is a one-man branding machine with endorsements from beverages Ciroc, Miller and upcoming deal with Puma. “If I can keep up, it’s an advantage. Any brand needs to keep with the times”.

  His second album Decoded, set to drop in February is be well rounded classic with the likes of TP< Tumi, Sean Pages, RJ Benjamin and many more. Also catch the ‘Truth’ on Hype’s November Mixtape. Morale Veritaz has made a subtle but important name in the hip-hop industry, a great inspiration to young upcomers- take note!

Holla at Morale @Twitter and Facebook under Morale Veritaz